every year in june, the days get longer,

the temperature get warmer, people love spending time outside. To celebrate those extra hours, we created Les Heures Magiques, an interactive mobile experience that gave Parisians a chance to rediscover their city with the help of the Google App. Showcasing 51 free locations and activities in Paris via Now Cards, Les Heures Magiques became the ultimate guide for locals to enjoy the sunny evening and the warm nights. A truly consumer-focused campaign, giving a global brand the opportunity to demonstrate local relevance in a seamless, authentic and innovative way.

Role: Concept / Art Direction / Design - Agency: 72andSunny