First never follows

Adidas

Listen to the gossips and you’ll never make your way on the pitch. Follow the blahblahblah and you’ll never create something greater than yourself! To be first, never follow! That’s in substance the concept of the Adidas commercial, shot between 6 of the largest clubs in Europe and some of the biggest players in football feature including Paul Pogba, Manuel Neuer, Gareth Bale, Diego Costa 

Role: Concept / Art Direction / Graphic Design - Agency: 72andSunny - Director: Rollo Jackson

Watch the case study here:

Few samples of the full storyboard I designed for this project ( Around 200 images in total)

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