Cartier is a main sponsor of the Venice International Film Festival. It's the opportunity for this luxury House to celebrate the contemporary film creation with their Friends of the Maison.

During 10 days, Cartier’s love for cinema expresses across its social channels and through contents that pay homage to cinema, its light, its characters, its ambience…

The energy of the moment, the celebrations are translated into daily contents with dynamic shots and edits, interviews with celebrities about their love for cinema, and special showcases of Cartier high jewellery pieces during events and red carpet moments.

Role: Concept / Editorial Strategy / Art Direction  - Photographer: Greg Williams - Directors: Johan Le Roux & Victor Picon