All year campaigns
french lottery
Luck may fall on everyone
In hazard games, odds may not be in your favor but one thing is for sure: Everyone has the same chance to win the jackpot. With that strategy and guideline, we developed with BETC concepts, films and prints where the daily life, the routine, the expected becomes suddenly transformed… where life gives a small push and switch to the unexpected.
Concept / Copywriting / Art Direction / Design
Agency: BETC
